JC Motors sells D&D Performance Exhaust Pipes as well as competing brands like BUB, V&H, Cobra and many more. The President of D&D, Dave Rash, is speaking with his top suppliers and then profiling them monthly on the D&D Website. JC Motors is up and we go to work. Our job at Horsepower is to:
- Profile the company on the D&D site
- Find other sites (Bikernet, Cycle Source etc.) to run the profile
- Increase sales @ JC Motors
Our Execution
Horsepower Marketing will create content to promote JC Motors. In addition, we will increase listings of D&D product at the company, create an online promotion, and attain better indexing on Google for the D&D product offering.
Creating Content
Before we begin our work we asked the President of JC Motors for a picture of himself on a motorcycle and a D&D Pipe. We will then build content. This includes:
- Interview of the client
- Podcast interview of the client
Promotions
After conducting the interviews our next step is to determine how we will promote the company. We will work with the client on what promotions have worked well in the past. Our objective is to improve sales.
Site Evaluation
We are evaluating the site for D&D product. Results of inquiry:
- Little of the D&D product on the site
- Old D&D product – what is up is old product
Google Report Details
How do JC Motors’ customers find D&D exhaust pipes? Using Google as a baseline we evaluated standard D&D keywords indexed with JC Motors.
So if you were doing a Google search for D&D Slip on you would find it in position 11 on page 1. What this report tells you is that the Harley side is under represented either by omission or through inadequate SEO.
Not in first 30 means your Web site was not found in the top 30 positions. NA means Non-Applicable or no prior day’s positions to report yet. NM means No Matches were found for that keyword search. |
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