You don’t have to be a geek or techie to understand social media; all you need is a passion for your job, according to Rick Calvert, CEO and co-founder of BlogWorld and New Media Expo, who hosted the SEMA webinar entitled, “Connect With Customers on Blogs: What You Need to Know.”

“During the 2000 presidential elections, bloggers who were just as passionate about the news and politics as I was were having these amazing discussions online,” Calvert said. “The same thing happened after the events of 9/11 and for about five years, I spent several hours a day reading and commenting on blogs.”

Calvert’s epiphany hit him one day when he was stuck in traffic on his way home from work while listening to a news program on the radio. The host said something that made him call into the show, and at the end of the conversation, the host suggested that Calvert should start his own blog. Calvert went home that night and within five minutes he did just that. Continue Reading »


From the404(at)cnet(dot)com.

Don’t call it the 4G or the 4HD. The Apple iPhone 4 is here and Gizmodo ruined the surprise. As predicted, the new handset has *almost* all of the rumored features, including a 960X640 resolution display, a bigger battery, HD video recording and editing, a three-axis gyroscope, an upgraded 5MP rear camera, and a front-facing camera for use with Apple’s new video chat program FaceTime.

Apple’s new Retina display promises 4X improvement over the current screen, and Steve’s demo screenshots show significant improvements to text and images, but CNET’s own TV expert David Katzmaier takes issue with the claim that viewing HD video on the new device is akin to the HDTV experience.

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Help People Find Your Videos

First, you’ll want to make sure your video has good metadata–a descriptive title, a description, a category, and tags–which will help it get discovered on the site. You can fine-tune your metadata in your video’s detail page.

Upload Better Video Quality

If you’re interested in improving the quality of future videos, read the tips on video settings and formats and HQ (high quality) videos in our Help Center:

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Social Media Audit – Is your Website Utilizing Social Media?
– How to Integrate Social media with your website
– How to get better SEO Rankings using Social Media
– How make your website more interactive for visitors


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Mosab Omar/Reuters

Published: May 25, 2010

At the Emirates Palace hotel in Abu Dhabi, a cash machine dispenses gold.

Vending machines in neon-splashed Tokyo have electronic eyes that evaluate customers’ skin and wrinkles to determine whether they are old enough to buy tobacco. In bathrooms at upscale Canadian bars, vending machines with flat irons enable women to defrizz their locks.
In Abu Dhabi, the lobby of a luxury hotel has a vending machine that dispenses gold bars and coins at more than $1,000 an ounce.

A new breed of vending machine is proliferating around the world — and while the United States is coming late to the party, Dr Pepper and Baby Ruth are already feeling sidelined.
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The circles (no more strangers)

Seth Godin

Circlesofcustomers It’s so tempting to seek out more strangers.

More strangers to pitch your business, your candidate, your non-profit, your blog… More strangers means more upside and not so much downside. It means growth.

The problem is that strangers are difficult to convert. And the other problem is that they’re expensive to reach. And the hardest problem is that we’re running out of strangers.

Consider this hierarchy: Strangers, Friends, Listeners, Customers, Sneezers, Fans and True Fans. One true fan is worth perhaps 10,000 times as much as a stranger. And yet if you’re in search of strangers, odds are you’re going to mistreat a true fan in order to seduce yet another stranger who probably won’t reward you much.

Let’s say a marketer has $10,000 to spend. Is it better to acquire new customers at $2,000 each (advertising is expensive) or spend $10 a customer to absolutely delight and overwhelm 1,000 true fans?

Or consider a non-profit looking to generate more donations. Is it better to embrace the core donor base and work with them to host small parties with their friends to spread the word, or would hiring a PR firm to get a bunch of articles placed pay off more efficiently?

The First Time – Seth never disappoints… He always has something interesting to say…

    I met a new addition to the family the other day. She was eleven days old.

    It was the warmest day of her whole life the day I was there. And she had just eaten her biggest meal ever.

    Firsts are fun and exciting and it’s neat to keep topping ourselves.

    I’ve also come to grips with the fact that I’m never going to eat tuna ever again, and that I’m never going to be able to easily walk onto a shuttle flight at the last minute and just show up in Boston. Never is a lot harder than first, but I guess you get used to it.

    The internet is like Ice 9. It changes what it touches, probably forever. We keep discovering firsts, the biggest viral video ever, the most twitter followers ever, the fastest bestseller ever… And we constantly discover nevers as well. There’s never going to be a mass market TV show that rivals the ones that came before. There’s never going to be a worldwide brand built by advertising ever again either. And Michael Jackson’s record deal is the last one of its kind… And there may never be a job like that job you used to have either.

    Revolutions are like that. They invent and destroy and they only go one way. It’s like watching a confused person in a revolving door for the first time. They push backwards, try to slow it down, fight the rotation… and then they embrace the process and just walk and it works.