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Archive for the ‘Internet Marketing’ Category

You don’t have to be a geek or techie to understand social media; all you need is a passion for your job, according to Rick Calvert, CEO and co-founder of BlogWorld and New Media Expo, who hosted the SEMA webinar entitled, “Connect With Customers on Blogs: What You Need to Know.”

“During the 2000 presidential elections, bloggers who were just as passionate about the news and politics as I was were having these amazing discussions online,” Calvert said. “The same thing happened after the events of 9/11 and for about five years, I spent several hours a day reading and commenting on blogs.”

Calvert’s epiphany hit him one day when he was stuck in traffic on his way home from work while listening to a news program on the radio. The host said something that made him call into the show, and at the end of the conversation, the host suggested that Calvert should start his own blog. Calvert went home that night and within five minutes he did just that. (more…)

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The circles (no more strangers)

Seth Godin

Circlesofcustomers It’s so tempting to seek out more strangers.

More strangers to pitch your business, your candidate, your non-profit, your blog… More strangers means more upside and not so much downside. It means growth.

The problem is that strangers are difficult to convert. And the other problem is that they’re expensive to reach. And the hardest problem is that we’re running out of strangers.

Consider this hierarchy: Strangers, Friends, Listeners, Customers, Sneezers, Fans and True Fans. One true fan is worth perhaps 10,000 times as much as a stranger. And yet if you’re in search of strangers, odds are you’re going to mistreat a true fan in order to seduce yet another stranger who probably won’t reward you much.

Let’s say a marketer has $10,000 to spend. Is it better to acquire new customers at $2,000 each (advertising is expensive) or spend $10 a customer to absolutely delight and overwhelm 1,000 true fans?

Or consider a non-profit looking to generate more donations. Is it better to embrace the core donor base and work with them to host small parties with their friends to spread the word, or would hiring a PR firm to get a bunch of articles placed pay off more efficiently?

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screentoasterScreenToaster is the easiest way to rapidly create and share tutorials, demos, training and more.

ScreenToaster is a free web-based screen recorder designed to capture your screen activity, audio and webcam images in real-time then publish and share your video in blogs and websites.

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This video was completed and required approximaely 30 minutes to assemble. We have done enough testing to determine that the Animoto service is outstanding for what it offers a marketer. We are thinking the 30 second spot would be ideal in long page narratives or short information blurbs. We will move forward and purchase the service to determine how it can be used in longer play format and with integrating it with other video clips.

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Using Animoto To Make Videos
This 30 second video was created using Animoto. The upside is that looks good and was created very quickly. The downside is that the model obsures the product for sale.

Will we use the video? Yes… but sparingly. We will track views and compare it to other videos that will be creating to promote the brand.

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69 Chopper

New Bobber Babe

The Little Chopper Shop from Oklahoma has a Star that is Rising

Brass Balls Choppers & Bobbers has added a new chopper babe, Emylee. She replaces their first Chopper Chick, Megan.

For the next year Emylee will be showcasing new products for Brass Balls including parts, accessories and motorcycles.

Horsepower Marketing’s Evaluation
Monthly we track the activity of Brass Balls Choppers & Bobbers and it is of no surprise that Chopper Jockeys are finding Emylee to be popular on the website.

She presents an all American girl that really sets off the motorcycle she is on.
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Firefox Add-ons

Firefox Add-ons


Provided by Shan Krila

Looking for the best Firefox extensions in Official Firefox Add-ons is like searching for  the proverbial needle in a haystack.

You can see a periodic new extensions in the Firefox Extension Picks series that is featured once in every few weeks.

Firefox Tips

Here are a few tips for a fun Firefox browsing experience

  • It’s always a good idea to backup your profile, extensions, etc. with FEBE before you try a new extension. Some extensions don’t play well together. (Use FEBE see below)
  • (more…)

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