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Archive for the ‘Social Media Marketing’ Category

Social Media Audit – Is your Website Utilizing Social Media?
– How to Integrate Social media with your website
– How to get better SEO Rankings using Social Media
– How make your website more interactive for visitors

http://ow.ly/1Pxym

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Pepsi Program – Reported by digitalbuzz

Pepsi will take a massive gamble this year, they are pulling their multi-decade, multi-million dollar Superbowl opening ad position and trading it in for a $20 million social campaign at levels we are yet to experience. To me, this doesn’t seem like a massive risk with the way social campaigns have played out in the last 12 months.

But, for a company that spends almost all it’s money on TV ads – it’s an incredible gamble, particularly when you only have 250,000 (actively engaged) facebook fans compared to Coke’s 4 million plus! 250k is a big number, but in comparison, it means they haven’t really been able to compete with coke online.

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How Social Media is Received

From MarketingSherpa

The question was — Which statement best describes how social media marketing is perceived within your organization at budget time?

Considering that social media is at a very early stage in its lifecycle, a 7% confidence rating that it is producing measureable ROI and should be funded liberally is outstanding.

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cool websites

Update all your Social Status Messages with Ping.fm

By Mark O’Neill on Mar. 28th, 2008

Outstanding interview at MakeUseOf and the founder of Ping.FM

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The Microblogging HelloTxt Review

What is a HelloTxt? HelloTxt lets you update your status and read your friends’ status across all main microblogging and social networks all at once.

HelloTxt allows the user can insert their messages on all main microblogging services in a simply and simultaneous way. With HelloTxt a single message can reach different services at the same time without writing the message again for everyone of them.

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FROM USA TODAY
By Byron Acohido

Google today formally launched something called “real-time search” leaping ahead of Microsoft Bing in a crucial battle to cement the loyalty of social network users. Starting today, Google has begun to integrate on its search results page up-to-the-minute updates of Facebook and MySpace entries, Twitter Tweets, Yahoo Answers and freshly posted news articles. Google says this will work on iPhones and Android phones too. You can see an archived webcast of Google’s announcement here.
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From USA TODAY

Dell announced today that it has generated more than $6.5 million in sales via Twitter microblogs.

Dell has set up social network accounts and made some 3 million direct connections with users of Twitter, Facebook, Twitter, LinkedIn, MySpace, Orkut, Flickr and YouTube, says Manish Mehta, Dell’s vice president of social media and community.
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