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Women Prefer Blogs/Facebook To Twitter
Provided by WebProNews - Jason Lee Miller | Staff Writer
Women keep their personal lives and business lives very separate when it comes to social media. While women consider blogs great sources of information, especially regarding purchases, the vast majority of women use social networks solely for keeping in touch with family and friends.
Over half (55%) of the women surveyed said they participate in some kind of blog activity (publishing, posting comments, reading), and 53% use social networks.
Rat Fink has been online for ten years with over 554,000 Finksters making a pilgrimage to the site.
The following video highlights the creative aspect of Big Daddy Roth and his cross promotional capabilities. He propagated his images on toys, skate boards, tirkes, cars and t-shirts to name a just a few.
He was a true innovator in selling lifestyle products. In sociology, a lifestyle is the way a person lives. Read More…
Tomorrow’s Customer
By Colleen Brousil, editor of Motorcycle Product News
Today’s average rider is 47 years old. 20 years ago that figure was nearly 20 years lower. As an dealer, you’ve gotta figure out how to attract new riders to the sport so your customer-base doesn’t age itself right out of the market.
Being a kid today ain’t like in was in the ‘60s, ‘70s, ‘80s, or even the ‘90s. You are competing for young people’s attention with a wide array of entertainment — video games, iPhones, HDTVs and other waistline-expanding technologies are winning.
Blended search is a relevancy strategy, but it is also a business and profit strategy. The firms that own their category will begin to push their competition off the first page of the search.
Starting with a video, Horsepower Marketing will develop a strategy to test the implementation process of utilizing blended search in an Internet Marketing strategy.
Case Study: Successful Use of Blended Search Product: D&D 2 into 1 BOSS Fat Cat Objective: Determine how to take advantage of Blended Search
What is Blended Search
The whole purpose of Blended Search, or Universal Search, is to Read More…
There’s a scene in ‘Minority Report’ in which Tom Cruise’s character enters a mall and the ads personalize themselves to him as he walks by. What was then only science fiction is now closer to reality, says a recent AP story.
American Cruisers are all about the look and the motor is a major component of the look. The Crazy Horse Motorcycle company has the V-Plus twin that has state-of-the-art technology in a retro package. People like it… as a matter of fact builders have won many awards with this engine because the coolness factor is off the chain.
The Problem: The site does not draw traffic. The Answer: Natural Search Engine Optimzation (SEO)
In order to address this issue Crazy Horse will need to Read More…
An official update to the original “Shift Happens” video from Karl Fisch and Scott McLeod, this June 2007 update includes new and updated statistics, thought-provoking questions and a fresh design. – Almost 3 million people have seen this vid.
JC Motors sells D&D Performance Exhaust Pipes as well as competing brands like BUB, V&H, Cobra and many more. The President of D&D, Dave Rash, is speaking with his top suppliers and then profiling them monthly on the D&D Website. JC Motors is up and we go to work. Our job at Horsepower is to:
Profile the company on the D&D site
Find other sites (Bikernet, Cycle Source etc.) to run the profile
Increase sales @ JC Motors
Our Execution
Horsepower Marketing will create content to promote JC Motors. In addition, we will increase listings of D&D product at the company, create an online promotion, and attain better indexing on Google for the D&D product offering.
